women’s lifestyle digital publisher

PureWow is dedicated to making a woman’s life more beautiful, manageable, and efficient. As a Senior Designer, I hold the lead role to produce usable and intuitive user interfaces along with promotional social assets for sold through campaigns.

GE Cafe Appliances | product design | web design | social assets | adobe photoshop | sketch

I was tasked with creating a custom experience with promotional social assets that featured 6 colorful kitchen appliances to upgrade your kitchen. This experience was sponsored by GE Cafe Appliances and PureWow editors to showcase the new appliances paired with a mood board featuring hardware, textures, and accent materials.

Sephora | product design | web design | art direction | prop styling | social assets | adobe photoshop | sketch

I was tasked with creating a custom experience with promotional social assets that featured the 7 most powerful skincare products on the market. I directed the photoshoot as well as prop styled to ensure our creative vision was brought to life. This experience was sponsored by Sephora and PureWow editors to create content to showcase the new products and educate the viewer on the benefits as well as the ingredients featured in each product .

Walmart | product design | web design | art direction | prop styling | social assets | adobe photoshop | sketch

I was tasked with creating a custom guide with promotional social assets that featured 4 Holiday Looks Under 100. I directed the photoshoot as well as prop styled to ensure our creative vision was brought to life. This experience was sponsored by Walmart and PureWow editors to create content to showcase the new line featured at Walmart.

Kiwi Botanicals | product design | web design | social assets | adobe photoshop | sketch

I was tasked with creating a custom guide with promotional social assets that feature Manuka Honey, a trendy new ingredient found in skincare. This experience was sponsored by Kiwi Botanicals and PureWow editors to create content to showcase the new natural skincare line.